The basic objective of the farmer awareness programmes was to give exposure to the Indian farmers on various agricultural marketing reforms, modern marketing methods, direct marketing, group marketing, interface with the experts of commodities specialist and marketing personnel, ware housing, pledge financing and scientific storage of agricultural commodities in India and to upgrade their skilled on the subject
Through the training programme, Women farmers were provided information on managing self help groups and better group dynamics. They were also informed about developing collective marketing and value addition. The district is diversifying to different crops, Ragi has been a focus crop. Women farmers were informed about the scope of value added products of Ragi. There is also good scope for processing of Cashewnut. With the help of Government schemes few agri enterprises have come up in District. There is also good scope of dal mills. The women members of SHG were encouraged to establish agri enterprises as the State Government has a focus on establishing agri enterprises and value It is felt that awareness among the cultivators is necessary to adopt value addition process to increase the effective demand for their goods. Even if RMCs and its sub-centers do operate in these districts, the farmers did not visit these centers either due to lack of awareness or due to little marketable surplus.